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Key Trends Impacting Marketers: Insight From Deloitte's First CMO | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Kimberly A. Whitler , CONTRIBUTOR

What are the key trends impacting marketers? To find out, I turned to Diana O’Brien, CMO of Deloitte LLP. As the first CMO in the company’s history, she has first-hand experience of how disruption is not only impacting the role of the CMO, but the role of marketing within this professional services firm. Below are O’Brien’s thoughts on the key trends facing marketers this year.

https://www.forbes.com/sites/kimberlywhitler/2017/05/07/key-trends-impacting-marketers-insights-from-deloittes-first-cmo/#345c5358345c
 

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